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Creating content can become a challenging task, especially as a woman and entrepreneur wearing multiple hats both in and out of the office.
I’ve been reading the book Content Rules, by Ann Handley and C.C.Chapman, the book is all about, “ How to Create Killer Blogs, Podcasts, Videos Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business.” The book is filled with a ton of informational nuggets that you can implement immediately.
One of the things I love to do, but am often overwhelmed with is writing content. There is so much to be said and only so much time. Content Rules, introduced me to and encouraged me to implement two things: 1) a blog template for when I need to create content at the drop of a dime, and 2) a publishing schedule, similar to an editorial calender.
Having a blog template, or a shell, for writing your blog posts will help keep your posts uniform. It will also help ensure you include all of the items you intend to write about. Think of the template as a checklist or an outline so to speak. Use it for inspiration, or look to it for when you experience writer’s block. You can create your template however you like, however, here is one borrowed from the book.
1. Blog Post Title: Remember to use your keywords and phrases
2. Opening Line: This should be a simple, yet strong statement about the content you will be creating
3. Paragraph: Write a blurb explaining your topic in depth
4. Bullet Points: List the most important things you want your readers to take away
5. Add an image or a video: This helps break up your content and keeps the piece interesting
6. Close with a question or a call to action: Think about what you want your readers to do after they read your post
Remember to be brief but powerful in your posts. It is a lot more challenging to write less, but using your template is good practice.
Creating a Publishing Schedule.
Having a publishing schedule in place is much like have a plan of action. It will keep you on track, and you’ll feel better knowing what to expect. Content Rules, has shared the simplest publishing schedule using inspiration from Russell Sprakman of Fusionpark Media’s model 1-7-30-4-2-1. These numbers mean something, I promise!
● 1 = Daily: Make a list of things you are going to do daily (i.e. twitter updates)
● 7 = Weekly: What will you do on a weekly basis (i.e. write 1-2 blog posts)
● 30 = Monthly: What are your goals for the month (i.e. create and send an e-newsletter)
● 4 = Quarterly: What are your quarterly goals (i.e. host an event, create an ebook)
● 2 and 1 refer to bi-annual goals and annual goals
This method is a simple framework to help get you to start thinking about your publishing goals. You can cater it to your specific needs, based on what you can and want to do. You can make it as detailed or as simple as you like as long as it inspires you and gives you a clear and focus on what your blog will be offering to your readers.
I hope this gets you excited about writing and creating a schedule for your blog posts. Writing a blog has personally opened so may opportunities for me, and it can do the same for you and your business. So, take control of your destiny, put on your blogging hat and get to work! You’ll feel much better once you have a plan to attack!
Angela Quisumbing, M.A.