Social media offers an excellent and highly effective way to build your email list. The first step is to find your customers (and potential customers) on social media, but how do you do that? Here are some tips on how to find your email list of prospects.
Start by simply asking your current customers. You can ask them face-to-face when you interact with them at your office, store or elsewhere, or give them a survey to fill out at point-of-sale. The second option is better if you’re an online business. You can also send an email to your subscribers asking them. Offer a small incentive like a discount or free download for taking a minute to fill out the survey.
Add Social Links in Emails
Add your social media links to the email messages you send your customers. These links invite your subscribers to like your page on Facebook, connect with you on Twitter, and so on. You may want to create a special email message just to draw attention to your social media presence or offer an incentive for connecting with you. This method requires that you have an account already with the major social media networks.
Search in Social Media
Most social media sites have search functions that allow you to search using keywords. You can choose keywords that are related to your business, such as hobbies or interests your customers have. This gives you an idea of how much of your target market uses a particular site.
Watch Your Competitors
You can also check out your competitors and see what social media sites they use. If you have a competitor with a well-established social media presence already, they probably have a good reason for maintaining it. You can use the above tip also to search within social networks for your competitors’ names.
This is a bit laborious, but you can take your list of subscribers and search to see if they have social media accounts. Although their accounts may be private, you’ll find them if they have public accounts. You can also search for them using their names or email addresses within social media sites.
All of this takes a bit of research but it can really pay off. You’ll discover which social media sites your customers and prospects use, and you may find a site they like that you didn’t even know about.
Gina Alagata is the founder of Wink, Women Inkorporated® and owner of Country Girl Goes Social and does training, speaking and consulting for women in business on topics related to women as well as social media marketing. She is also a mother of four (4) teenagers aged 14-19, married to her husband Alden of 22 years and they reside in San Diego, CA.